MPB FINANCIAL SERVICES GROUP

As high-end off-shoot of a large, reputable bank chain in central PA, MPB Financial Services Group was looking for a logo and overall look that would appeal to an affluent demographic. They wanted to find a happy-medium between leveraging the foothold that Mid Penn Bank had created over decades and carving out their own niche in a slightly more upscale marketplace. Inspired Studio created the logo design and style guidelines, as well as created their website from the ground up. We started with a site map, then on to copy writing and photography art direction, to design and eventually development.