In the Understand Your Brand Digital Course you will learn how to catapult your brand and marketing messaging into a category of its own—resulting in marketing that feels in alignment with your company’s values while attracting your most ideal audience.
This easy, six-part digital course was created with you in mind:
- The scrappy solo-preneur who is not at all interested in wasting time tinkering with techy advertising hacks or investing thousands into an agency.
- The small business owner whose marketing hasn’t been working and they’re not sure why.
- The mom-preneur whose ALWAYS wearing two hats, and needs a shortcut for how to profitize her “other” baby.
As a maker/creator/specialist you’ve spent the better part of your career focusing all of your attention on perfecting what you’re good at, the talent you’ve built your business on. But somewhere along the way, investing time into marketing your business got pushed to the back burner.
hi, maria here!
When I started Inspired Studio I was determined to make sure our clients’ brands were an honest and true reflection of who they were. As a trained and skilled brand designer, I knew we couldn’t do our job well if we weren’t 100% clear on the basic foundational elements of what made our clients unique. For nearly 10 years we’ve focused in on creating a systematic process that allows us to do this quickly and efficiently... our clients come to us ready to make a transformation!
Seeing behind the curtains of hundreds of brands, we’ve seen a common thread—many entrepreneurs can’t quickly articulate what makes them different and the best at what they do. Now you can have access to exactly what happens behind the scenes BEFORE we pull out our sketchbook.
Learn how we intuitively tap into clients’ originality and differentiation... because it’s NOT our design skills, and it’s NOT our creativity bringing their brand to life. It IS their story that is awakened in the process.
Your business already has a ‘brand’—whether you’ve intentionally created it or not.
A brand is not a logo, a website, your social media presence, or signage… it’s all of it, and then some! But mostly, it is the overall impression your business makes on consumers which allows them to know what to expect, distinguishing you from your competition. It is how you make them feel, if and how they feel connected to your business, how they speak about your business, and how loyal they become.
As a busy entrepreneur with customers to serve and services to fulfill, you cannot afford to let your guard down while your brand story is written by someone else. This is the moment you’ve lost control, making it that much more difficult (and expensive) to change perceptions.
Creating a brand strategy that works for your business is not a job reserved for expensive experts and agencies—it is reserved for YOU.
Your brand should be an intentional combination of your passion, your authenticity, and most importantly, your truth.
Stop letting everyone else tell your story for you.
...how your competition always seems to send out the right message at the right time, swiping your customers out from under your feet?
...how they confidently boast their business, unapologetically?
You’re noticing them because you wish you were doing it, too. You're wondering what they have that you don’t.
Their confidence comes from having clarity. And clarity comes from competency.
We don't mean competency in your craft, you obviously have that, we mean competency in you. Knowing you, knowing the why behind your passion, knowing not what you sell but the results you create.
Competency creates clarity, clarity creates confidence, confidence attracts customers.
i'm your instructor
In my experience, I know one ultimate fact to be true: your business is a reflection of you.
So, who am I? I'm Maria Traino. I grew up the daughter of third-generation Italian restaurant owners who instilled two lifelong values in me: family + service. My grandfather always told my father, who always told my sisters and I, “treat everyone who comes in here the same—whether it’s the president or our neighbor.”
Service has been an everyday part of my life, from working in my family restaurant to creating one-of-a-kind brand identities for business owners thought the Northeast.
In 2012, I took a leap of faith and created Inspired Studio, a boutique brand design and strategic marketing agency located just outside of Scranton, Pennsylvania.
Throughout the years, I’ve worked with hundreds of entrepreneurs, CEOs, Marketing Directors, and craftsman who ooze with passion. I’ve spent tens of thousands of hours listening and pouring my skills into bringing beautiful brands to life.
Let me let you in on a secret… when clients hire a brand designer, they expect them to have all of the answers. The truth is… my job is to give them the building blocks to tell the story that already exists within them.
People inspire me, they always have. Their dreams, their stories, their passions, their motivation, the way they act on their ideas, and the difference they make in the world. Their unrelenting ability to always find their center, their true north, and keep trudging on, no matter the challenges—not just in business, but in life. Every single person possesses this drive, somewhere deep inside, whether they know it or not.
…and I know you have it deep within yourself, too! Let’s create an inspired brand, together, shall we?
If you’re ready to finally start marketing with ease and attracting ideal buyers while saving time and advertising costs, here’s how we’ll get you there.
You will uncover your greatest differentiation factor, and how to use it to connect with your best clientele.
You will be introduced to your ideal clientele—you’ll get to know them as well as you know your best friend.
You will identify and define your business’ personality, allowing you to harness the power of human connection.
You will become a master of your messaging, always knowing what to say and when—no longer wondering if you’re being understood.
You will receive five worksheets designed to walk you step-by-step through the same process I’ve used for dozens of clients to design authentic brands.
on the fence?
Making a commitment of time (and dollars) should take some thought. But I truly believe you’re worth the investment.
If you try the course, do the work, and still aren’t completely satisfied with what you’ve learned, send us an email showing us that you tried, and we’ll gladly issue a refund. 100% happiness is guaranteed!