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Understand Your Brand

Why You Must Understand Your Brand before Marketing Your Business

By Maria Conigliaro Traino | Jul 19, 2021

As a creative entrepreneur, you’ve probably explored multiple marketing strategies to promote your business. Think back to those experiences. Maybe you don’t quite understand…

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Website Week

Website Week: Celebrating Our New Website Launch with DIY Tips + Tricks

By Maria Conigliaro Traino | Jun 14, 2021

Last week we celebrated WEBSITE WEEK on our social channels. In case you missed it, here’s the recap! MONDAY: WELCOME TO WEBSITE WEEK!!! Our…

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Why Your Brand Needs Standards (and What They Should Include)

By Megan Kane, Copy Writer | Jan 25, 2021

Just as no two people are truly identical, no two companies are the same. Therefore, no two brands should be alike. Inspired’s designers focus…

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This is an exciting time to be in the business of helping small business

By Maria Conigliaro Traino | Dec 17, 2020

  I don’t think of all the misery but of the beauty that still remains.” —Anne Frank   Contrary to what we’re seeing all…

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Inspired Designer Spotlight: Meet Loriah Webby

By Megan Kane, Copy Writer | Nov 11, 2020

What does Loriah Webby love most about design? Two things: developing meaningful color palettes and telling client stories. Combining the two has been her…

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Hereby Acknowledging: There is a Problem

By Maria Conigliaro Traino | Jun 1, 2020

“Boring.” “Not memorable.” “Not noticeable.” “Needs to be different.” “Needs to be more aggressive.” These words, spoken to me by the CEO of an…

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A Business Case for Brand Management: Putting a Value on an Intangible Asset

By David P. Deitzer | May 6, 2020

Written by guest contributor: David P. Deitzer, Fixed Focus Consulting   As a former business owner of a Strategic Accounting Firm I’ve had the…

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Three Ways to Promote Your Business for Free

By Maria Conigliaro Traino | Apr 21, 2020

Last year for Mother’s Day my 2-year-old gave me a morning glory seedling she grew with her teachers and classmates at daycare. The seedling…

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I’m meant to help small business owners like you keep doing what you love

By Maria Conigliaro Traino | Apr 7, 2020

How are you holding up? I’ve been jumping between my home office chair and wherever my two toddlers summon me, every day, for more…

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Inspired Studio wins Silver Award at the 2019 American Adverting Federation event

By Maria Conigliaro Traino | Mar 9, 2020

The Inspired Studio team was awarded a Silver Award at the 2019 American Advertising Awards Ceremony for our unique design of an original sales…

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