The Inspired Studio team was awarded a Silver Award at the 2019 American Advertising Awards Ceremony for our unique design of an original sales kit idea for our client, DePietro’s Pharmacy.
With the treacherous landscape being faced by independent pharmacies, there has become an emergent and increased need to maintain a strong foothold in the marketplace against chain pharmacies. That additional pressure spurred an idea in the mind of Independent Pharmacist, Thomas DePietro of DePietro’s Pharmacy in Dunmore, PA. His desire to communicate his mission more clearly with area physicians gave him an idea that would allow him to reach busy physician office personnel.
Inspired Studio was contracted to help bring the idea to life, searching for ways to capture the attention of the physician’s staff while also educating them on the benefits DePietro’s Pharmacy offers to their patients. “DePietro’s Pharmacy wants your most challenging patients” reads across the front of the box—Mr. DePietro wants to enforce that himself and his entire pharmacy team pays close attention to every detail of their patients’ health and medications, no matter how complex.
The custom branded design was intentionally created to also be cost-effective to ship—perfectly matching USPS flat-rate shipping box standards. Inside the box, the physicians’ office has all materials needed to help promote DePietro’s Pharmacy’s NewPillBox to their patients. NewPillBox is DePietro’s solution for anyone prescribed multiple medications. The sleeves are filled with candies, allowing patients to feel exactly how easy it is tear off one dose at a time. NewPillBox brochures and sign-up sheets were provided for patients to quickly have their questions answered (without taking time away from busy physician staff) and sign up on their own.
Other promotional materials inside create a fun way to interact with the pharmacy’s brand, learning the unique service quickly and easily. Wine tumblers, water bottles, post-it notes, pens and notebooks are included for the office staff as a token of appreciation for their participation in the communication of NewPillBox.
We believe this Silver Award should be shared with our client and friend, Tom DePietro. Thank you, Tom, for always being a visionary, for putting passion behind your purpose, and for trusting us to assist you as you forge a much-needed path for all Independent Pharmacies.