Square 1 Intensive
An interview and brainstorming session designed to identify and define your business’ unique building blocks in which to build a strong, authentic brand upon.
Benefits any business or organization who needs clarity on unique selling proposition, and a roadmap for brand design, messaging and positioning.
You will go from miscommunication and disconnect with your ideal audience to a strong sense of brand identity through analysis, discovery, and definition. Results can be used internally as effectively as externally.
A Square 1 Intensive is for small- to medium-sized businesses that have grown quickly or plateaued need to get back to their roots and reevaluate a platform to build a strong marketing campaign upon.
Inspired representatives will lead the discussion asking specific questions to key leaders/decision-makers that will lead to productive answers in a half-day meeting.
The results will:
- Alleviate poor communication internally and externally.
- Clarify who you should market to, how you should communicate your message, and where your message will be heard.
- Leave you with tangible tools like logo files, a style guide, typography choices, and color pallets.
Through this process (and beyond) you will gain clarity on where your brand stands. You cannot get to where you want to go without knowing where you are. We’ll review and reveal areas where you are successful as well as areas that need improvement based upon your goals and ideal audience.
Your mission and vision statements may become clearer, your unique selling proposition and/or positioning statement will be written, your brand’s personality will be labeled, your ideal audience will be defined, and your brand visuals will be elevated.
Timeline: 1 half-day session with results within 1 week